News 
Baume & Mercier and Carroll Shelby Licensing Inc, a wholly owned subsidiary of Carroll Shelby International Inc, will commemorate the 50th anniversary of the FIA World Championship with a collection of fine timepieces.
The two companies announced an agreement to create exclusive limited edition watches that Baume & Mercier will reveal later this year.
Shelby American’s reputation for performance and precision began in America in 1962 and then moved to the international stage through racing; the company is currently expanding its vehicle and licensing programs globally.
In 2015, the legendary Shelby American will mark several golden anniversaries. The company unveiled its powerful big block 427 Shelby Cobra, a two-seat roadster that some historians call the first «hyper car» on January 25, 1965. Later that year, Shelby American captured the FIA Sports Car World Championship at Rheims (France), a first for an American manufacturer.
To honor this unprecedented milestone, Baume & Mercier will design and launch some Capeland Shelby Cobra limited edition watches, part of the Capeland collection. These newcomers will capture the spirit and power of Cobra with true grace. They will celebrate Shelby American’s rich history, as well as company founder Carroll Shelby who drove sports cars to victory at Le Mans and other races worldwide.
March 26, 2015