"A definite no to counterfeit products!" The Stop Piracy association organised a press conference followed by the destruction of counterfeit products on 21 October last in Berne, the aim being to make the public aware of this subject which is unfortunately becoming increasingly topical.
On 22 October, the Federal Council approved an indicative list of eight Swiss traditions derived from the “List of living traditions in Switzerland” which was published in 2012; they are to be candidates for registration as part of the Intangible Cultural Heritage of Mankind.
In its second year as a global associate partner of Art Basel, Audemars Piguet is delighted to announce a partnership with the Peabody Essex Museum (PEM) in Salem (Massachusetts) to bring Theo Jansen’s Strandbeests to Art Basel in Miami Beach.
On 7 October this year, IWC Schaffhausen brought together a host of stars including Emily Blunt, Christoph Waltz, Mick Jagger, Stephen Fry, Julie Walters, Thomas Kretschmann and Moritz Bleibtreu at Battersea Park in London, a luxurious urban oasis situated on the banks of the River Thames, to celebrate the launch of a three-year partnership with the BFI (British Film Institute), the United Kingdom’s main promoter of film culture, and the BFI London Film Festival in collaboration with American Express.
On the 19th September, Pierre DeRoche celebrated its 10th anniversary. An opportunity for the youthful brand to look back over a decade punctuated by mechanical innovations that are unique in the world, such as the chronograph with three concentric hands on a single counter, and the fascinating ballet of the Royal Rétro orchestrated by six retrograde seconds hands.
On the 22th September, in New York, at the Clinton Global Initiative, the National Geographic Society announced a major expansion of its Pristine Seas campaign to help protect our planet’s most species-rich marine areas, with a goal of convincing governments to safeguard twenty new locations, comprising more than two million square kilometers of ocean world-wide.
Swiss watches enjoy an unrivalled worldwide reputation.
The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.
Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.