For some time, all eyes in the watch industry have been turned to the East, to China. So is it business as usual in the West? This view tends to overlook the fact that in an average year, the American market is a highly profitable customer for the Swiss watch industry. As the second largest export market for Swiss watches after Hong Kong, the United States merits particular attention.
In collaboration with Mark Streit, Breitling has set up the Transatlantic Flyers Club comprising eight Swiss ice-hockey players who have booked their passage to the National Hockey League (NHL). The brand welcomed them to the world of aviation by organising a programme of flights packed with thrills and excitement.
Doxa was chosen to provide the official timepieces for Mission 31 by Fabien Cousteau, who in June, in the Florida Keys National Marine Sanctuary, completed a dive in the Aquarius, the only underwater marine habitat and laboratory in the world. The 31-day deep sea mission set a new submersion record for human ocean exploration.
JeanRichard has gone into partnership with Gully, an artist known for his contemporary street art. Gully, a French art lover and graffiti artist, creates contemporary art that has a special twist. Inspired by art masters and legends, such as Canaletto, Hopper, Warhol, Basquiat, Koons, Rockwell or Os Gemeos, he remodels and incorporates parts of their art into his paintings.
The official timekeeper of the Professional Golfers’ Association (PGA) of America and its 2014 Championship is extending its partnership agreement until 2022. The Swiss watch manufacturer will officiate as official sponsor and official partner for another eight years from 2015.
All aged 30 and under, the Young Laureates support domains as diverse as hearing impairment problems in babies, breeding of grey crowned-cranes, exploration of giant quartzite caves, screening for bacteria resistant to antibiotics or inventing touch screen Cardio Pads in Africa.
Brazil this year played host to the twentieth football World Cup, in the process attracting large numbers of tourists from all four corners of the globe. Hence a golden opportunity for counterfeiters, faced with a multitude of potential customers. The FH took the decision to intervene at this international event in order to show forgers once again that it was keeping its weather eye open.
Swiss watches enjoy an unrivalled worldwide reputation.
The Swiss watch industry has decided to strengthen the criteria of the Swiss made label.
Buying or selling counterfeit products undermines know-how, finances organised crime, and threatens jobs and innovation.