Zenith partner of the Distinguished Gentleman's Ride

On 25 September next, more than 50,000 elegantly dressed riders will gather in 550 towns in 90 different countries.

These adepts of two-wheelers will be at the handlebars of their café racers, bobbers, scramblers and other exceptional motorcycles to raise public awareness and provide financial support for research into prostate cancer.

As the officlal partner of the event, Zenith will be present during this 2016 edition which aims to raise five million dollars. Since 1 August, the Internet site of the Distinguished Gentleman’s Ride (DGR) Association has enabled lovers and devotees of motorcycling to organise or enrol for a ride, support their friends or make a donation.

The house from Le Locle also unveiled the special DGR edition of its Pilot Ton-Up model. The five copies of this timepiece will be presented as a reward to the participants who have raised the largest donations anywhere in the world.

August 25, 2016