A car embodied in a watch

At the 2016 Geneva Motor Show, Parmigiani Fleurier announced a new milestone in its partnership with Bugatti.

As the carmaker unveiled the Bugatti Chiron, a particularly powerful high-tech vehicle, the watchmaker presented its matching timepiece, the PF-Bugatti 390 Concept Watch.

This watch features codes specific to the world of the motor car. Its movement is a concentric tubular construction resembling a car’s engine. In a direct reference to the two fuel tanks of a Bugatti, two barrels ensure a constant supply of energy.

April 14, 2016