News Victorinox has relaunched the Wenger brand. Announced at Baselworld 2016, this new initiative underlines the firm’s determination to invest for the long haul in the Jura brand’s international development.
In the long term this development also entails the construction of a watchmaking skills centre, begun in 2015 at the Wenger head office in the canton of Jura. In addition, the brand, based in Délémont, is positioning itself more specifically on international markets by offering affordable and functional timepieces and baggage, targeted at frequent travellers in search of an attractively priced label.
April 14, 2016
