Raymond Weil celebrates its anniversary in music

Since its beginnings, the watch brand has had a deep affinity with the world of music.

At Baselworld 2016, the Geneva firm announced its partnership with Apple Corps, the British company founded in 1968 by The Beatles and responsible for managing the group’s finances and activities. To celebrate its fortieth anniversary, Raymond Weil presented the new Beatles maestro, which pays homage to the legendary pop foursome.

This limited edition of 3,000 pieces incorporates a self-winding mechanical movement in a 39.5 mm case. Every detail makes direct reference to The Beatles. The English group’s thirteen album titles are inscribed around the personalised dial. At 4 o’clock, the special «Help» index provides a decorative focal point and harks back to the emblematic album released in 1965. Housed in a presentation case also dedicated to The Beatles, this model is accompanied by an advertising campaign featuring the Fab Four.

April 14, 2016