Tissot unveils its new advertising campaign

In it, timepieces symbolise a stage in the owner’s life, a special moment, or a decisive, life-changing step. Accompanied by new visuals, the slogan invites its audience to be pro-active.

Shot by photographer Peggy Sirota, ambassadors of the Le Locle watchmaker play their part in getting this new message across. In one commercial, Tony Parker associates the Tissot slogan with his own life path, from his arrival in the United States to the decisive moments of his sporting career. The ad provides a foretaste of a film about the French basketball player which is scheduled for release in 2016.

December 10, 2015