News 
To celebrate the magic of time, the wonder of the most beautiful moments; to share the creativity, modernity and philosophy of Century: these are the aims of the new communications campaign with its romantic, feminine atmosphere, filled with the joyful spirit of dance.
Time, like dance, is above all about movement. The movement of hands and wheels, of the light that sets a precious stone ablaze. The movement of women too, women who blossom on a journey or in love…
In 2015, the model and dancer Alexia Giordano becomes the face of the brand in this series of exceptional, vibrant images suffused with romance and wreathed in the unique light of the famous Century sapphire.
The beautiful fluid imagery created by photographer Annabelle Tiaffey offers a striking contrast to the clean graphic lines of the Century sapphire. This sumptuous visual orchestration was created by the Paris agency CoandCo, summing up the spirit of the brand: this permanent effort which, from the birth of a unique material to the most charming dance steps, brings magic to every moment in life.
May 13, 2015