Laureus World Sports Awards

IWC Schaffhausen presents the Portofino Automatic Moon Phase 37 Edition «Laureus Sport for Good Foundation» to celebrate the Laureus World Sports Awards ceremony in Berlin.

The timepiece, limited to 1,500 watches, marks the tenth special edition to be launched by the Schaffhausen watchmaker as part of its commitment to Laureus Sport for Good. The winning design from last year’s IWC children’s drawing competition is engraved on the case back. This special engraving is a reminder that a portion of the proceeds from sales goes to Laureus to help support its social projects.

For the first time ever, this year’s Laureus World Sports Awards ceremony was held in Berlin. These internationally renowned awards have been presented annually in various categories ever since Laureus Sport for Good was founded in 2000. The winners are selected by the Laureus World Sports Academy, which currently consists of over 50 living legends from the sporting world, including American track and field athlete Edwin Moses and German figure skater Katarina Witt. The gala was also attended by the prominent IWC brand ambassadors Nico Rosberg, Oliver Bierhoff and Alexei Nemow.

Sport eliminates differences, imparts self-confidence and promotes team spirit: this is the motto of Laureus Sport for Good, an organisation that believes in the integrative force of sport, harnessing its potential to advance social change and provide more promising future prospects for disadvantaged children and adolescents.

Each year, IWC organises a drawing competition for children and adolescents in the context of the foundation’s projects. An expert jury then reviews all the entries to select the winning design to be engraved on the back of the watch. For the tenth edition in this series, the jury chose the drawing by 16-year-old Eleni Partakki from Cyprus. Her drawing on the competition theme «Time for Sport» shows girls and boys playing with a ball.

May 12, 2016