Privileged relationship with the resort St. Moritz

Longines announced its global partnership with the Graubünden station as part of the unveiling of the countdown to the 2017 FIS World Championships in St. Moritz, which is displayed in the main square in the village. Notable attendees included Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines, Hugo Wetzel, Chairman of the 2017 Saint Moritz Organizing Committee, Sigi Asprion, Mayor of the Graubünden station and Sarah Lewis, FIS Secretary General. The Office of Tourism, the Swiss Ski School and the ski lifts will now feature the colours of the brand with the winged hourglass.

Relations between the watchmaker and the Engadine village go back more than a century ago. In fact, in 1894, Longines sent to St. Moritz two timepieces equipped with manual-winding Longines movements to be used as timekeeping devices. That was the beginning of regular partnerships linked to timekeeping activities in a variety of sporting events. By 1954, Longines had already assumed the role of official timekeeper for St. Moritz.

Today, Longines is the Official Partner and Timekeeper for the upcoming FIS World Cup Finals of the 2015/2016 season and the 2017 World Alpine Ski Championships, which will be held in St. Moritz. When it comes to equestrian sports, the Swiss watchmaker is also the Title Partner for the Longines CSI St. Moritz Show Jumping Competition, and is associated with the Night Turf St. Moritz, a horse race held on the frozen lake of the station.

In honour of its ongoing commitment to major sporting events in the Graubünden station, Longines has marked this partnership by launching an exclusive watch designed specifically for the Swiss alpine resort: the Conquest 1/100th St. Moritz. The hints of yellow and blue on the hands, dial and flange are reminiscent of the iconic St. Moritz logo, which is engraved on the back of the case.

January 28, 2016