TAG Heuer partner of Red Bull Racing

TAG Heuer has become the official timekeeper and watch of the Formula 1 stable Red Bull Racing.

Announced officially on 4 December 2015 by Jean-Claude Biver, CEO of the watchmaker and president of the LVMH Watch Division, and Christian Horner, director of the Red Bull Racing team, the partnership came into effect on 1st January this year. On this occasion, the two brands revealed the new name of the stable’s car for the 2016 season: the «Red Bull Racing - TAG Heuer RB12».

Red Bull Racing has already won the double world championship title on four occasions. Based in Milton Keynes in England, the Austrian outfit won the FIA Constructors’ and Drivers’ titles in 2010, 2011, 2012 and 2013. Besides featuring in the team name, TAG Heuer will also be in evidence on the Spielberg circuit in Austria, as well as at the team’s main headquarters.

January 21, 2016