News Since 1998, Chopard has enjoyed a veritable romance with the Cannes Film Festival. Manufacturing the Palme d’Or in its workshops, adorning the stars for the famous «Red Carpet» ritual, awarding young movie talents and organising some of the most desirable evenings of the fortnight, the Swiss jeweller and watchmaker has become an emblematic figure of the greatest rendezvous in world cinema.
The quintessential symbol of the Festival, the Palme d’Or is also the result of the exceptional relationship that unites the Swiss jeweller with the Cannes event. Redesigned in 1998 by Caroline Scheufele - Co-President and Artistic Director - at the request of Pierre Viot, then President of the event, the new interpretation of the trophy cemented the beginning of a partnership that has been continuously strengthened over the years.
In 2014, for the first time, the legendary «jewel» made by hand in Chopard’s workshops was manufactured from certified Fairmined gold, fair trade gold mined in strict compliance with economic, social and environmental regulations. The creation of the Palme d’Or in Fairmined gold was part of the approach initiated by Chopard in 2013 aimed at encouraging sustainable development in the luxury sector. Chopard thus joined Livia Firth’s Green Carpet Challenge and began its «Journey towards Sustainable Luxury»
In addition to the precious Palme, Chopard’s craftsmen create «mini» Palmes, also made from Fairmined gold, the award for best actor and best actress, as well as the Caméra d’Or and the Trophées Chopard.
In tribute to the 60th anniversary of the legendary trophy, Chopard has designed two jewellery lines inspired by the Palme d’Or. In the Joaillerie version, these Green Carpet Collection creations in 18ct Fairmined white gold boast magnificent marquise-cut diamonds reminiscent of palm leaves.
The Palme Verte diffusion line, for easy everyday wear, presents polished curves in 18ct Fairmined yellow gold directly inspired by the plant jewel and its finely veined leaves in particular.
2015 also marks the 15th edition of the Trophée Chopard, in partnership with Variety magazine. On the 15th May, American actress Julianne Moore, 2014 Oscar award winner for best actress for «Still Alice», and godmother of this ceremony, accompanied by Pierre Lescure, President of the Festival, and Thierry Frémaux, Délégué Général, awarded the 15th Trophées Chopard to two particularly promising young talents in international cinema: Lola Kirke and Jack O’Connell. With this award created in 2001, the Geneva watchmaker-jeweller, in partnership with the Festival, makes an active contribution to the artistic promotion of the Cannes event whilst affirming its support for film creation.
In order to celebrate this 15th anniversary in an appropriate manner, Chopard had invited former laureates pursuing brilliant careers to La Croisette, which meant that Marion Cotillard, Léa Seydoux, Blanca Suarez, Eduardo Noriega, Liya Kebede, Jeremy Irvine, Niels Schneider and Jasmine Trinca graced the celebration with their presence which took place on the Chopard Rooftop.
June 25, 2015
