In May, Jaeger-LeCoultre unveiled its new advertising campaign. Through the use of visuals featuring personalities sympathetic to its values, the brand reveals the full breadth of its character.
The campaign reflects its desire to reach out to an audience of men and women united by a particular lifestyle and a love of fine things. With the message «Open a whole new world» a realm of fancy opens up in which the product is not the final chapter, but the beginning of an inspiring story. Each Jaeger-LeCoultre watch is its prelude, tracing the contours of an unsuspected world.
To embody this new campaign, Jaeger-LeCoultre turned to two men and a woman whose personalities and careers share an affinity with its message. Together they came up with visuals and a film. Eduardo Novillo Astrada, Carmen Chaplin and Dr Craig Venter… For Jaeger-LeCoultre, they are the exceptional soloists of its new score.
The evocative power of Carmen Chaplin, Novillo Astrada and Craig Venter joins the inspirational force of the brand. The task for each is not to leave their own mark, but to lift the veil on the depth and beauty of a unique world. Similarly, every Jaeger-LeCoultre watch invites its wearer to share its vision of the world and write their own story.
June 18, 2015