Hublot steps up to the crease

Hublot has decided to raise its profile in a new world of sport: cricket.

The announcement was made on 23 November simultaneously in two cities. In New Delhi, Ricardo Guadalupe, CEO of the brand, announced a new partnership which sees the manufacturer become the official timekeeper of the Cricket World Cup in 2015. The second event took place in Sydney in the presence of the captain of Australia’s national cricket team, batsman Michael Clarke. The latter also joins the family of Hublot ambassadors and will be the face of the new advertising campaign based on this theme.

But why choose cricket? It is in fact one of the leading sports in the world in terms of followers and spectators, and is the most popular game not only in India, Sri Lanka and Pakistan, but also in the West Indies and the United Arab Emirates. It comes second behind football and other sports in Australia, New Zealand, South Africa and the United Kingdom, not forgetting Canada, Africa and the Netherlands where it is catching on fast. Cricket also has the same geographical coverage as football, a sport in which Hublot features prominently through its association with the FIFA World Cup and a selection of prestigious clubs (Bayern Munich, Paris Saint-Germain) as well as a large number of players who wear Hublot watches. In a geographical sense, cricket also complements basketball, particularly NBA basketball, where the brand has established strategic partnerships.

Hublot marked its arrival on the cricketing stage by unveiling the Classic Fusion Chrono Cricket, dedicated to lovers of the game.

December 11, 2014