Change at the head of Maurice Lacroix

At the end of October, the manufacture established in Saignelégier announced a change in its management: Stéphane Waser took over from Marc Gläser. The new Chief Executive Officer to whom Maurice Lacroix owes the development and success of the «Your Time is Now» campaign, the «Social Media Award Switzerland» with «The French Job» and the conclusion of the partnership with the Barcelona Football Club, took over the reins of the company on 1 October 2014.

The succession of Stéphane Waser who replaces Marc Gläser confirms the desire for continuity at Maurice Lacroix and is a logical step forward since they have been working together on the repositioning of the brand as the leader in the 1,000 to 5,000 francs price segment.

November 13, 2014