Ross Brawn and
Eric Loth (CEO of Graham)
| | Graham, the most "British" of Swiss watch brands, has just signed a partnership agreement with Brawn GP, the best Formula 1 racing stable of the moment. Set to run for a minimum period of two years, it will give rise in particular to limited editions of watches named after the stable, as well as the presence of Graham on the rear-view mirrors of both competition cars.
For the company founded in 1998 in La Chaux-de-Fonds this agreement is an excellent marketing coup, with Formula 1 races followed every year by around two billion spectators. In addition to this global visibility, Graham has joined forces with a stable that is as atypical as it is competitive. Since the beginning of the season, Brawn GP has won six of the eight races thanks to Jenson Button, one of the team’s drivers along with Rubens Barrichello. This success is even more surprising considering that Brawn GP only came into existence at the start of the year. |
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