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In fact, YOU are actually the first victim, because buying counterfeiting is:

Counterfeited items threaten the health and safety of citizens, their jobs, competitiveness, trade and investments in research and innovation.

As the old saying goes, ignorance of the law really is no excuse! Two other sayings to keep in mind are: " let the buyer beware" and "if it sounds too good to be true, it probably is!"

Buying counterfeits is
agreeing with know-how's pirating

The counterfeiter seeks to appropriate somebody else's goodwill and profit without due of the investments done by intellectual property (IP) rights' real owners. Watchmakers have perfected a know-how requiring thousand hours's work in order to create unique timepieces with harmonious shapes and faultless quality.
IP is protected for two main reasons : acknowledgment and protection of creativity must be granted; and investment ans risks taken must be rewarded.

   

Buying counterfeits is
supporting and financing organised crime

Counterfeiting is a criminal activity; buying counterfeited items contributes to finance organised crime and all kinds of illegal business.
You do not tolerate thefts, drugs trafficking or tobacco smuggling? Counterfeits are often produced using similar infrastructure and sold through the same channels and by the same offenders. Links between counterfeiting activities and criminal networks have been established in many cases.

   
Buying counterfeits is
accepting underground and children's labour

Those exploited persons work in very hard conditions, receive a derisory salary and do not get any welfare, legal or medical protection.
   
Buying counterfeits is
endangering your own health and safety

Today, there is no trade segment free of pirated goods : medicines, planes and cars' spare parts, medical supplies and equipments (such as pace makers), glasses, CDs, drinks and food products, cosmetics and perfumes, textiles and watches, may all be counterfeited. When they are, this means that no quality and safety tests are performed.
Counterfeited watches are most of the time produced using less solid material, and even sometimes material which may be harmful (allergen, toxic, etc.). Less reliable, a fake watch is never a good choice.
   
Buying counterfeits is
reducing employment and stifling growth

This form of criminality contributes to the reduction of employment which is estimated to more than 200,000 jobs worldwide per year, of which 100,000 in Europe alone.
At State level, this represents revenue losses, thus public money which cannot be invested for citizen's welfare.
   

Buying counterfeits is
liable to criminal sanctions

Buying fakes is not an harmless and ordinary act. As a buyer, criminal and financial sanctions may be pronounced against you.
The mere possession of counterfeits is considered an offence in many countries. Furthermore, penalties could be claimed by legitimate IP rights' owners.
Customs are allowed as well to seize and destroy illegal items and to pronounce important fines.

   

Buying genuine products is supporting sustainable development, fair competition and fair trade.

 

 
       
   

© Federation of the Swiss Watch Industry FH 1997 - 2010
All Rights reserved.
Rue d'Argent 6, CH-2502 Bienne, Switzerland
Tel. +41 (0)32 328 08 28, Fax +41 (0)32 328 08 80

Logos and Models are protected by their respective Right Holders.
Last update : April 5, 2007